Privacy policy

Privacy Policy

Last updated: [November 10 2026]

This Privacy Policy explains how [your full legal name or business name], doing business as SootheBub (“SootheBub,” “we,” “us,” “our”), collects, uses and shares your personal information when you visit [SootheBub.com] (the “Site”), buy from us, or contact us.

By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information you give us

  • Order details: name, email, phone number, shipping and billing address
  • Payment details: handled directly by our payment processors. We do not see or store your full card number.
  • Account details: if you create an account, your login and order history
  • Messages: anything you send us by email, contact form or social media
  • Reviews and content: reviews, photos or comments you choose to submit

Information collected automatically

When you visit the Site, we and our service providers automatically collect:

  • device and browser type, IP address, approximate location, and language
  • pages viewed, products viewed, links clicked, and how you arrived at the Site
  • purchase and cart activity

This is collected using cookies, pixels and similar technologies (see Section 5).

Information about children

Our products are made for babies, but our Site and store are intended for adults only. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

2. How We Use Your Information

We use your information to:

  • process, ship and support your orders, including refunds under our 60-Day Calm Guarantee
  • send order confirmations, shipping updates and customer service replies
  • send marketing emails or texts if you’ve opted in (you can unsubscribe anytime)
  • show you relevant ads on platforms like Facebook and Instagram
  • understand how people use the Site so we can improve it
  • prevent fraud and keep the Site secure
  • comply with legal obligations

3. How We Share Your Information

We do not sell your personal information for money. We share it only with service providers who help us run the store, including:

  • Shopify (our e-commerce platform): Shopify Privacy Policy
  • Payment processors such as Shopify Payments / PayPal / Whop / others you use
  • Shipping carriers and fulfillment partners, who receive your name and address to deliver your order
  • Email and SMS tools such as Shopify Email / Klaviyo / others
  • Review apps such as Judge.me
  • Advertising and analytics partners such as Meta (Facebook & Instagram) and Google

We may also share information if required by law, to protect our rights, or as part of a business sale or transfer.

4. International Transfers

We are based in Alberta, Canada. Our service providers may store or process your information in Canada, the United States or other countries. Those countries’ laws may differ from where you live, and your information may be accessible to authorities there under their laws.

5. Cookies, Pixels and Advertising

We use cookies and tracking technologies, including the Meta Pixel / Conversions API and Google Analytics, to:

  • keep your cart working and remember your preferences
  • measure how our ads and Site perform
  • show you SootheBub ads on other websites and apps, for example if you viewed a product but didn’t buy

Your choices:

Blocking cookies may affect how parts of the Site work.

6. Marketing Communications

We send marketing emails or texts only if you’ve agreed to receive them. You can unsubscribe anytime using the link in our emails, by replying STOP to texts, or by contacting us. We’ll still send order-related messages, such as shipping updates.

7. How Long We Keep Your Information

We keep your information for as long as we need it to fulfil orders, provide support, meet legal, tax and accounting requirements, and resolve disputes. Then we delete or anonymize it.

8. How We Protect Your Information

We use reasonable safeguards, including Shopify’s secure, encrypted checkout, to protect your information. No method of transmission or storage is 100% secure, so we can’t guarantee absolute security.

9. Your Rights

Depending on where you live, you may have the right to:

  • access the personal information we hold about you
  • correct inaccurate information
  • delete your information, subject to legal exceptions
  • withdraw consent to marketing or certain uses
  • opt out of targeted advertising or the “sharing” of your information for ads (for some US states, including California)

Canada: we handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

United States: if you live in a state with privacy laws, such as California, you may have additional rights. We will not discriminate against you for using them.

To make a request, email us at [support@SootheBub.com]. We may need to verify your identity before responding.

10. Third-Party Links

Our Site may link to other websites or apps. We’re not responsible for their privacy practices, so please review their policies.

11. Changes to This Policy

We may update this policy from time to time. We’ll post the new version on this page with an updated date.

12. Contact Us

Questions, requests or complaints about your privacy? Contact us:

Email: [support@SootheBub.com]